How to Run Ads on Telegram: A Complete Guide
How to Run Ads on Telegram: A Complete Guide
Blog Article
Telegram has become one of the extremely popular messaging apps, with more than 800 million monthly active users. If you want to market your business, brand, or content, telegram ads example give you a great possiblity to reach an international audience.
Unlike other platforms, Telegram’s ad method is designed to be privacy-focused, non-intrusive, and displayed only in public places channels with more than 1,000 subscribers. This guide will walk you through how you can run ads on Telegram effectively.
1. What Are Telegram Ads?
Telegram Ads are sponsored messages that come in large public channels with a minimum of 1,000 subscribers. These ads:
Have a 160-character text limit (no images or videos).
Include a clickable link to an external website, channel, or bot.
Appear only in large public channels (not in private chats or groups).
Maintain user privacy (no personal tracking or targeted ads).
2. Benefits of Advertising on Telegram
Massive Audience: Reach millions of active users globally.
Privacy-Focused: No personal information tracking, so that it is a trusted platform.
Cost-Effective: You only pay per ad impression.
High Engagement: Telegram users are active and engaged, making ads effective.
3. How to Run Telegram Ads (Step-by-Step Guide)
Step 1: Create a Telegram Ad Account
To start, look at the Telegram Ad Platform at ads.telegram.org and join with your Telegram account.
Step 2: Set Up Your Ad Campaign
Choose the Target Language & Region
Select the text and country in which you want your ad to appear.
Create Your Ad Message
Write a short and engaging text (max 160 characters).
Add a call-to-action (CTA) like “Join Now” or “Learn More.”
Include a url to your channel, bot, or website.
Select Target Channels
Telegram ads appear in public areas channels with 1,000+ subscribers.
You can select specific topics relevant for your business.
Step 3: Set Your Budget & Bid Price
Telegram Ads operate on a cost-per-impression (CPM) model.
The minimum budget to own ads is €2 million ($2.1M), so that it is suitable for large businesses.
You bid per 1,000 ad impressions (higher bids progress placements).
Step 4: Submit & Launch Your Ad
Review your campaign settings.
Click Submit for Review (Telegram will see if your ad follows the guidelines).
Once approved, your ad will become appearing in large public channels.
4. Alternative Ways to Advertise on Telegram (Without the €2M Minimum Budget)
If you don’t have a big budget, you'll be able to still market your business with such methods:
1. Promote in Public Channels
Collaborate with Telegram channel owners to post ads or sponsored messages.
Find popular Telegram channels related for a niche.
2. Use Telegram Bots for Marketing
Create automated bots to have interaction users, respond to questions, or provide promotions.
Many businesses use Telegram bots for customer support and product recommendations.
3. Create Your Own Telegram Channel
Build an online community around your organization.
Share valuable content, updates, and promotions to draw in followers.
5. Tips for Running Successful Telegram Ads
✔ Keep Your Message Clear & Concise – You only have 160 characters, so make every word count.
✔ Use a Strong Call-to-Action (CTA) – Encourage users to subscribe, visit, or buy.
✔ Target the Right Audience – Choose relevant channels and languages to optimize engagement.
✔ Track Performance – Analyze impressions, clicks, and conversions to optimize your ads.
Running ads on Telegram can be quite a powerful method to reach numerous users, specifically if you have a big budget. However, if you’re a small company or startup, alternative marketing methods like sponsored posts, bots, and organic growth can nevertheless be highly effective.